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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller is available now for quick shipment to any U.S. location! This book is in good condition or better.

TitleStrategic Brand Management: Building

Author(s)Kevin Lane Keller, Vanitha Swaminathan

PublisherPearson

Publish Year2019

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